The meal delivery company is framing its jump into meat substitutes as a natural extension of its alternatives to animal products. The company also has an app where consumers can control their orders. The cost of each box depends on how much food consumers choose to include, as items are priced individually with price tags ranging from $5.99 to $11.99. They’re given the option of a recurring box delivery that comes every week or month, or a one-time tasting box. Instead of being produced in a lab with processed ingredients such as pea protein, its protein Crumbles product is made by chefs from legumes such as lentils in their original form.Ĭustomers can go on the company’s website, choose a box size (with the option of getting nine, 14 or 24 items in a box) and select the food they want. Other additions have included smoothies, flatbreads and plant-based ice cream. It debuted an alternative milk called Mylk, at the start of 2021, which is made from ground almonds, pink sea salt and vanilla bean powder. The company’s growth strategy has included steady menu additions. The company told Ad Age that “going public is certainly a viable option given our ambition, but we’re not in a hurry to do so.” The company was also rumored to be preparing for an IPO by sources familiar with its operations, according to reporting from Forbes in July 2021. It has raised $120 million in venture capital, according to Crunchbase, and reached unicorn status after being valued at $1.1 billion in November 2021, according to Bloomberg. Still, there is evidence that the industry could soon face headwinds: 21% of consumers surveyed by consumer market research company Packaged Facts in 2022 said that they were decreasing their meal kit spending, a dip the report attributed to concerns around inflation and higher prices.Īs startups and established retailers alike rush to get in on the action, the “lines continue to be blurred between restaurant, grocery, meal kit, and prepared meal purchases as companies acquire, partner with, or launch their own meal delivery services,” said Packaged Facts Research Analyst Cara Rasch in an email to Ad Age.ĭaily Harvest ships prepared meals. The global meal delivery industry reached a value of $15.2 billion in 2021, according to research firm Research and Markets, which projects annual growth of 17.4% from 2022 to 2030.
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The sector-which includes meals that are ready-made and just need to be heated and those consisting of ingredients that require cooking (known as meal kits)-has surged in the pandemic, especially in the early days when people made fewer trips to the supermarket. The effort comes as Daily Harvest, which launched nationally in 2016, continues to diversify its product lineup in a move to gain traction in the subscription meal delivery industry.